Kia ora i’m Eru
Born and raised in Aotearoa, New Zealand, and now calling Melbourne home, I’m a creative thinker and brand strategist who likes digging into the why behind a brand, not just the pretty bits.
I’m fascinated by the stories, ideas and values that shape a brand. I enjoy uncovering what makes something unique, defining what it stands for, and creating identities that bring those ideas to life.
Over the years, I’ve worked across agency and freelance roles, partnering with startups, small businesses and organisations to build brands from the ground up. From strategy and identity through to websites, campaigns and content, I love seeing ideas evolve into something people genuinely connect with.
I believe the best brands feel human. They have personality, purpose and a reason to exist beyond simply looking good.
Every brand has a story waiting to be told.
Let’s figure out yours.